HARRISBURG, PA – October 8, 2026 – Senators Nick Pisciottano (D-Allegheny), Nick Miller (D-Lehigh/Northampton), who serves as the Democratic Chair of the Senate Communications and Technology Committee, and John Kane (D-Chester/Delaware) are advancing legislation to the Governor’s desk to establish Pennsylvania’s first advertising disclosure standards for AI-generated and significantly AI‑modified content used to market consumer goods and services.
The General Assembly gave final approval to Senate Bill 806, sending the consumer protection measure to Gov. Josh Shapiro for his consideration. The legislation would require advertisers to clearly disclose when AI-generated or significantly AI-modified images, audio, video or text are used in advertising in a way that could mislead consumers about a product or service.
“Consumers should know when what they are seeing or hearing in an advertisement was created or significantly altered by artificial intelligence,” said Senator Nick Miller. “As AI becomes more common in advertising, we need clear standards that protect consumers from all ages from being misled while allowing businesses to responsibly use this technology. Establishing a clear disclosure requirement is an important step toward transparency and accountability in the rapidly evolving world of AI.”
“This is a major step for consumer protection in Pennsylvania,” said Senator Pisciottano. “Consumers deserve to know if AI is being used to create a false impression about a product or service. This legislation sets a commonsense transparency standard so Pennsylvanians can make informed decisions about what they are buying, while still allowing businesses to take advantage of this technology.”
“Our ability to trust what we see and hear is being pushed to its limits as AI evolves faster than our ability to verify what’s real,” said Senator John I. Kane. “Folks deserve to know the plain truth about the products they’re buying, the images they’re seeing, and the voices they hear online. Transparency isn’t optional in a healthy society; it’s a necessity. By requiring clear disclosure, we’re taking an important step to make sure Pennsylvanians aren’t left exposed when interacting with powerful technology.”
Senate Bill 806 would require an AI disclosure to be clear, conspicuous and presented in the same medium as the AI-generated or modified content. For example, if an advertiser uses an AI-generated image that could cause consumers to believe they are seeing an actual product, the advertisement would be required to disclose that AI was used to create or modify the image.
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Contact: Gail Vivar, 201-870-2378